外贸业务员新客户开发技巧


当您拥有了丰富的客户资料后,如何去开发呢?这里结合我们的经验和体会提供一些技巧方面的意见,仅供参考。 1.结合自己的产品特点和优势,仔细选择资料中的客户,挑选出可能适合你的客户群。你的产品特点和优势是你吸引新客户的最大亮点。而新客户愿意与您接触,无外乎几种情况:
1.你的产品是新开发的,客户需要增加这样的新产品,产品本身对客户很有吸引力;二是客户对原来的供应商不满意,而您正好有同类产品可提供;三是客户对产品的需求量增加,原来的供应商无法满足客户对量的需求,客户本身需要寻求新的供应商;四是您的产品正好是客户在进口的,而您的质量相同或更好,价格上具有明显的竞争优势。所以面对几百家甚至几千家进口商,您的选择是非常重要的。千万不要每家都联系一下,希望广种薄收,而事实上一家也深入不下去。同时选择客户一定要客观,千万不要在自己没有足够的条件和实力的情况下去联系超级进口商。生意还是有所谓的“门当户对”的。WALMART的生意谁都希望做,但WALMART对供应商的选择还是有比较高的门槛的。相反,一些中小型的进口商可能更容易接触和接近。
2.联系客户的心态一定意义上决定新客户是否愿意和您深入接触。 千万不要给新客户一种急于求成的感觉。不要让客户觉得您的企业必须马上有新的订单才可以生存。生意也是一种姻缘,只有双方都觉得合适的时候才有真正的生意。一定要给新客户这样一种感觉:我们有稳定的销售渠道,但我们的企业是进取和开拓的,与您联系是同时给你我一种新的机会。
3.联络方式方面,如果您有比较好的英语条件,我们建议首次联系尽量采用电话和传真相结合的方式。通过电话,尽量找到这家公司的具体与您的产品相对口的部门的采购经理或具体人员。知道他的名字和他的传真是第一步,如果您发出去的传真上有具体负责这类产品的收件人和您的产品的简要介绍以及您的产品网址,而采购商对您的产品也有兴趣,那么他一定会回复您的。在以后的联系中,您就可以与具体的人员进行E-MAIL往来了。千万不要采用邮件群发或传真群发的方法联系客户,群发的结果可能就是永远没有回复。目前国外对垃圾邮件甚至垃圾传真已经相当反感,这也是大多数进口商特别是采购经理不愿公开电子邮件地址的重要原因。
4.建立专门展示产品的英文网站对联系和开发新客户非常重要,既可以给新客户详尽的产品介绍,又可以避免过早的产品传递带来的昂贵费用。 网站中的产品内容越专业,越详尽,越具体越好。甚至最好做到对产品的包装,装箱尺寸和毛重,净重的介绍,使客户一目了然。
5.对于一时没有下定单的新客户,千万不要急于催促,更不要轻易放弃。可以过一定时期给客户传递一些新产品图片。只要您比别人做得好,客户最后是属于您的。

The new customer of business personnel of the foreign trade develops the skill

After you have abundant customer‘s materials, how to go to develop? The experience and experience of combining us here are offered the suggestion of some skills, only for reference. 1.Combine one‘s own products characteristic and advantage, choose the customer in the materials carefully, may be suitable for your customer group to select. Your products characteristic and advantage are that you attract the new customer it is the a bit more most light. And the new customer would like to keep in touch with you, nothing more than several kinds of situations:
1.Your products are developed newly, the customer needs to increase such a new products, the products are very attractive to the customer; Second, the customer is unsatisfied with the original supplier, but you just have like products that can offer; Third, customer‘s demand for products increases, the original supplier is unable to satisfy customer‘s demands for quantity, the customer needs to seek the new supplier itself; Fourth, your products are just customers, in what has been imported, and you are identical in quality or better, have obvious competition advantages at the price.So face hundreds of even thousands of home importer, your choice is very important. Must not get in touch in each one, hope to cultivate extensively, but one can not even go down thoroughly in fact. It must objective to choose the customer at the same time, must not contact the super importer in case of not having enough conditions and capability oneself. The business had the so-called " well-matched in social and economic status ". Everyone hopes to do the business of WALMART, but WALMART has a higher threshold to the supplier‘s choice. On the contrary, some medium and small-scale importers may be apter to keep in touch and is close.
2.It decides whether the new customer would like to keep in touch with you thoroughly in the customer‘s certain meaning of psychology to contact. Must not give the new customer a kind of feeling anxious for success. Don‘t let the customer think your enterprises must have new orders that can survive at once. The business is a kind of the happy fate which brings lovers together too, only both sides there is real business while all thinking suitable. Must give the new customer one such feeling: We have steady marketing channels, but our enterprises keep forging ahead and open up, it is to give you a kind of new chance of mine to contact you at the same time.
3.Contact way, if you have better English terms, we propose getting in touch and trying hard to adopt the way of combining with fax in telephone for the first time. By telephone, try hard to find the purchase manager or concrete personnel of the department of the relative mouth of concrete and your products of this company. It is known that his name and his fax are the first step, if there are brief introduction of concrete products of addressee and you responsible for this kind of product and your products website on the fax that you sent out, and the purchasing trader is interested in your products, then he is sure to reply you. In the connection afterwards, you can carry on E-MAIL exchanges with concrete personnel.Must not adopt the mail group and send or fax one group of methods to send and contact the customer, one group of results sent may be not to reply forever. Already been quite disgusted with the junk email even rubbish fax abroad, this is most importers especially manager‘s unwilling important reasons for disclosing the E-mail address of purchase too.
4.Establish, show English website of products to connection and develop new customer very much important specially, can both for new customer‘s exhaustive product introduction and avoid the expensive expenses brought in premature products transmission. Products of website content professional, exhaustive, concrete and kind. Had better even accomplish it to the packaging of the products, case size and gross weight, the introduction to the net weight, make the customer very clear.
5.As to not making the new customer of the order form for the moment, it must not be eager to urge, don‘t give up easily. It can spend a regular period and transmit some new products pictures to the customer. So long as you do better than others, the customer belongs to you lastly.
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