下面的内容译于Alexa.com官方的公告，解释了以往的Alexa排名产生依据，同时公布了新的排名改进情况。

当Alexa在1998年开始显示网站排名数据时，我们的目标是显示网站在所有Alexa工具栏的用户中的受欢迎程度。我们根据Alexa工具栏用户使用互联网的习惯产生了排名数据。从那以后，我们很高兴看到Alexa排名已经成为衡量一个网站受欢迎程度的尺度。我们非常感谢许许多多每天到Alexa查看排名的用户。
When Alexa began displaying rankings in 1998 it was with the goal of showing Alexa Toolbar users how popular any given site was within the Alexa community. We generated the rankings through an analysis of Internet usage by people who use the Alexa Toolbar. Since that time we've been delighted to see that the Alexa Rankings have become a yardstick by which website popularity is measured. We are grateful to the thousands of people who come to Alexa.com each day to check the Alexa Rankings.

最近几个月，我们在用户中了解到了未使用Alexa工具栏的用户数量逐渐增长，显而易见。
In recent months we've heard from our Alexa users that understanding Internet usage beyond Alexa Toolbar users was increasingly of interest. Ask and you shall receive!

我们听取了你们的建议，我们相信新的排名机制更加符合你们的需求。我们现在聚合了多种途径的数据，根据整个互联网的用户使用情况，来更准确地反映网站受欢迎程度。
We listened to your suggestions, and we believe that our new rankings system is much closer to what you asked for. We now aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users.

你们也给了我们很多其他建议，我们正在努力实现他们。现在还不能透漏太多消息，但你们可以看到在最近有更多的功能改进会展示出来。
You gave us many other suggestions as well, and we are working hard to implement them. We won't tell any secrets just yet, but you can expect to see new features rolled out over the coming weeks and months.