白宫的新媒体“大跃进”----奥巴马带领白宫进入WEB2.0!
早在去年奥巴马当选美国总统之前,我们就注意到一个现象,他竞选中非常擅用新媒体,可以说为他顺利赢得美国大选,除了那句“We need change!”的令美国民众耳目一新的竞选口号外,他的新媒体团队功不可没。
这位年轻的总统,对高科技有着强烈的热爱,即使入主白宫后,依然天天用自己的黑莓手机与外界保持联络,致使美国安全部门不得不开始研制一个专门供奥巴马使用的符合国家安全规定的新型黑莓手机。
奥巴马将自己竞选时在新媒体领域的势头继续保持。
5月1日,他出席了一个白宫记者招待会,白宫宣布要在Facebook、MySpace和Twitter等著名的社交网站上开设主页。而总统先生在Twitter上的名字叫“White house”。
我查看了今天Twitter的白宫页面,从5月1号开通以来,已有十余条信息在那儿了。
最近的一条是:
Weekly Address: Government Actions to Address the H1N1 Flu Virus: In his Weekly Address, the President discusses.. http://tinyurl.com/cjv9zu大约18小时 ago from twitterfeed
打开链接直接链接到的是白官官方网站的博客上。这条“甲型流感”的消息在Twitter 的白宫主页,已经有超过10000人浏览,并对美国疾病控制与预防中心在其上张贴的甲型H1N1流感预警进行了回帖。
而在今天Facebook上的白宫页面,除了有来自己白宫的消息外,更值得注意的是他有一个“粉丝留言”,这里可以看到美国民众结奥巴马及期政策的评价,一些粉丝也将自己的求助粘在上面,以寻求政府解决。
比如一名叫Ronnie Rarden(应该是实名) 的人说“I need to know how to get a government grant to start my home based buisness, I lost my Union Job in December, my wife is disabled, my youngest daughter has ADHD, I have a chronic back condition that required the installation of an automatic pain pump to control my pain. I could most likely get disability myself, but I choose not to do that. The job I had allowed me to work with the pain pump, most others won't. All I want is a grant or a boost for my home based Ebay buisness, sounds crazy?? Not to me I can do this with a little help, then instead of taking from the system I can help and pay back and as I expand I can hire others.
Thanks for you time,
Ronald Rarden
比如一名叫Eric Robinson (应该是实名的)的人在其留言中说“Mr. President -- If you'd really like to stimulate this economy, why not pay off everyone's college student loans. Personally, student loan payments are a large chunk of my monthly income, and would more than cover the cost of a new car payment. Pay off the student loans, and let the consumer decide how to stimulate the economy. Stand by the American people by helping where it really counts! Thank you.”
MySpace上面的白宫官方主页上每天都能让普通百姓直接与奥巴马政府接触,将通过留言、参与讨论等形式,给用户直接提供他们向政府表达声音和关注的机会。
其上对奥巴马及其领导的政府的负面言论也未加删除,比如:
一名叫George的留言,他说:奥巴马=布什,这个和平的候选人实际上是一个战争总统:
May 2 2009 9:52 PM
ATTENTION OBAMA VOTERS:
Your "peace candidate" is a war president.
Obama has increased the number of troops in Afghanistan.
Obama is keeping 1/3 of the troops in Iraq even though he promised to end the war.
Obama has been bombing Pakistan (just like Bush was). You may not hear about it in the news but it is happening (please google it if you don't believe me).
Obama's recent budget increased defense spending by 9%.
Obama will not rule out a preemptive strike on Iran.
Obama will not even take a first strike nuclear attack against Iran off the table.
Everything I am saying is 100% true and easy to confirm by using google or wikipedia.
Know the truth about the man you are supporting.
We just got past 8 long years of lies and needless war.
In far too many ways Obama=Bush.
Thanks for your time and for reading my comment.
George
在今天的MySpace白宫主页上,已有10万9250人将其加为好友了。
白宫5月1号开始的全面进军社交网站,是其进入web2.0时代的重要步骤,旨在经济困难、流感肆虐时期更进一步地拉近与普通民众的距离。