科特勒的学术成就
Kotler's Academic Effort
【2】
No. JENTSON--YXL--KTL--05
赵永安
ZHAO Yongan

他是该领域内世界范围的领导者,他同时又是这方面一些列著作的撰写人,自1967年第一部专著出版以来,到2009年,先生的学术研究硕果累累,共出版发行了44部著作,他是一位营销学多产的作家。本人现将这些著作按照出版的时间顺序排列出来:
12.《市场营销十大致命罪孽:标准解决方案》 作者:Philip Kotler,《Ten Deadly Marketing Sins: Signs and Solutions》,Wiley, 2004.
13.《水平营销:一种寻找产品市场和营销组合理念的新方法》 作者:Philip Kotler and Fernando Trias de Bes,《Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas》,Wiley, 2003.
14.《营销反思:亚洲企业的可持续营销》 作者:Philip Kotler, Hermawan Kartajaya, Hooi Den Hua, and Sandra Liu,《Rethinking Marketing: Sustainable Marketing Enterprise in Asia》,Prentice-Hall, 2003
15.《全球攻略:夺取生物技术市场》 作者:Francoise Simon, Philip Kotler, 《Global Bombards: Taking Biotechnology to Market》,2 The Free Press, 003
16.《市场营销启示A到Z:每个经理需要知道的80个概念》 作者:Philip Kotler,《Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know》,Wiley,2003
17.《网络营销:一种新的途径赢利、增长与复兴》 作者:Philip Kotler, Dipak Jain, and Suvit Maesjincee, 《Marketing Moves: A New Approach to Profits, Growth, and Renewal》,Harvard Business School, 2002
18.《营销管理架构》 作者:Philip Kotler, 《A Framework for Marketing Management》, Prentice-Hall, 2001 (subsequent editions, 2003, 2007, and 2009).
19.《亚洲地区营销:吸引投资、工业和旅游城市、国家和民族》 作者:Philip Kotler, Irving Rein, Donald Haider, and Chrieter Asplund,《Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations》,Wiley,2001.
20.《亚洲新定位:从泡沫经济到可持续发展》 作者:Philip Kotler and Hermawan Kartajaya, 《Repositioning Asia: From Bubble to Sustainable Economy》,Wiley,2000
21.《欧洲地区市场》 作者:Philip Kotler, Irving Rein, Donald Haider, and Christer Asplund, 《Marketing Places Europe》,Financial Times, 1999.
22.《透视亚洲市场营销管理》 作者:Philip Kotler, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan,《Marketing Management-An Asian Perspective》Prentice-Hall, 2006,第4版
23.《科特勒的营销:如何创建、获取和控制市场》 作者:Philip Kotler,《Kotler on Marketing: How to Create, Win, and Dominate Markets》,The Free Press, 1999.
24.《博物馆市场营销战略:设计使命、博物馆观众、创造收入的全案》 作者:Neil Kotler and Philip Kotler,《Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources》, Jossey Bass, 1998, 2008.
25.《最好的长久运作:市场营销策略的操作艺术》 作者:Philip Kotler and Joanne Scheff, 《Standing Room Only: Strategies for Marketing the Performing Arts》, Harvard Business School Press, 1997.
26.《国家营销:创造国家财富的战略方针》 作者:Philip Kotler, Somkid Jatusripitak, and Suvit Maesincee, 《The Marketing of Nations: A Strategic Approach to Building National Wealth》, The Free Press, 1997.
27.《市场营销原理--欧洲版》 作者:Philip Kotler, Gary Armstrong, and Veronica Wong, 《Principles of Marketing》- European Edition,1996 (Subsequent editions in 1999, 2001, and 2005).
28.《营销管理与观光旅游》 作者:Philip Kotler, John Bowen and James Makens, 《Marketing for Hospitality and Tourism》, Prentice-Hall, 1996, (Subsequent editions in 1999, 2003, and 2006).
29.《区域营销:吸引投资、工业和旅游城市、国家和民族》 作者:Philip Kotler, Irving Rein, and Donald Haider,《Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations》, The Free Press, 1993.
30.《集合营销:更好地有效选择目标群体》 作者:Philip Kotler, Norman Shawchuck, Bruce Wrenn, and Gustave Rath, 《Marketing for Congregations: Choosing to Serve People More Effectively》,Abingdon Press 1992.
31.《社会营销:为改变公众的行为策略》 作者:Philip Kotler and Eduardo Roberto, 《Social Marketing: Strategies for Changing Public Behavior》, The Free Press, 1989, 2002, and 2008.
32.《社会营销:明智的好的公众行为影响》 作者:Philip Kotler and Nancy Lee, 《Social Marketing: Influencing Behaviors for Good, Sage》, 2008最新版本)
33.《高瞻远瞩:塑造市场营销高级专业人才》 作者:Irving Rein, Philip Kotler, and Marty Stoller, 《High Visibility: The Making and Marketing of Professionals into Celebrities》, Dodd, Mead, & Co., 1987. (Subsequent editions 1998, 2006).
34.《医疗保健机构市场营销》 作者:Philip Kotler and Roberta N. Clarke, 《Marketing for Health Care Organizations》, Prentice Hall, 1987.
35.《新的竞争》 作者:Philip Kotler, Liam Fahey, and Somkid Jatusripitak, 《The New Competition》, 1985
36.《教育机构的营销战略》 作者:Philip Kotler and Karen Fox, 《Strategic Marketing for Educational Institutions》, Prentice Hall 1985, 1995.
37.《服务营销》 作者:Philip Kotler, 《Marketing Professional Services》,Prentice Hall, 1984 (合作者:Paul N. Bloom and Tom Hayes joined to do a second edition in 2002).
38.《营销精论》(后改名为营销导论) 作者:Philip Kotler, 《Marketing Essentials》, (later changed to Marketing-An Introduction), Prentice Hall 1984, 1987, 1990, 1993, 1997, 2000, 2003, 2005, 2007, 2009. 合作者:Gary Armstrong joined as co-author in 1990.
39.《营销模式》 作者:Philip Kotler and Gary Lilien, 《Marketing Models》, Harper & Row, 1983. (this is a substantial revision of Marketing Decision Making. It was revised in 1992, and published by Prentice Hall with the addition of K. Sridhar Moorthy as third author.)
40.《市场营销学原理》 作者:Philip Kotler, 《Principles of Marketing》, Prentice -Hall, 1980. (Subsequent editions 1983, 1986, 1989, 1991, 1994, 1996, 1999, 2001, 2004, 2006, 2008. 合作者:Gary Armstrong joined as co-author in 1989.)
41.《非营利组织营销战略》 作者:Philip Kotler, 《Strategic Marketing for Nonprofit Organizations》, Prentice-Hall, 1975. (Subsequent editions in 1982, 1986, 1991, 1996, 2003, and 2006. 合作者:Alan Andreasen joined as co-author in 1986.)
42.《社会科学管理模拟:概况和案例》 作者:Philip Kotler, Harold Guetzkow, and Randall L. Schultz, 《Simulation in Social Administrative Science: Overviews and Case-Examples》, Prentice-Hall, 1972.
43.《创造社会变革》 作者:Philip Kotler, Gerald Zaltman, and Ira Kaufman, 《Creating Social Change, Holt, Rinehart, and Winston》, 1972.
44.《营销管理:分析,规划,实施和控制》 作者:Philip Kotler, 《Marketing Management: Analysis, Planning, and Control》, Prentice-Hall, 1967. (Subsequent editions 1971, 1976, 1980, 1984, 1988, 1991, 1994, 1997, 2000, 2003, 2006, 2009). 合作者:Kevin Lane Keller Joined as co-author in 2006.
本人统计《营销管理》专著再版情况是:1967第1版、1971第2版、1976第3版、1980第4版、1984第5版、1988第6版、1991第7版、1994第8版、1997第9版、2001第10版、2003第11版、2007第12版、2009第13版。
他所撰写的营销书籍有二十多种语言的版本,销售量超过300万册,全球有五十八个国家将这些著作视为是营销学的宝典。
先生不仅在撰书立说上是一位丰产的作家,而且还是十几种杂志的专栏作者,先生曾经在哈佛商业评论(Harvard Business Review)、斯隆管理评论(Sloan Management Review)、商业视野(Business Horizons)、加利福尼管理评论(California Management Review)、市场营销杂志(the Journal of Marketing)和《管理科学》(Management Science)等很多杂志中发表了100多篇的文章和论述,其中一些已收到最佳文章奖,先生也是至今唯一三次获得过《营销杂志》年度最佳论文奖--阿尔法·卡帕·普西奖(Alpha Kappa Psi Award)的得主。