“爱启未来”项目为那些受艾滋病影响的妇女们提供了一个机会，让这个群体可以有尊严地生活
文 | 本刊记者 宋厚亮
从河南省周口市驱车往西北方向行驶，下国道转入一条乡村土路，便能看见大片大片的农田。正值秋收时节，不少农民正忙着抢收成熟的玉米、大豆和棉花。
目的地是一个村庄。走进一个院落，地面是光滑的水泥地，两间高大的砖瓦房被刷上了白色的石灰，两扇深红色的木门格外惹眼。进入屋里，同样是白石灰的墙壁，虽不光滑却很干净，上面，一只挂钟滴滴答答有条不紊地响着。在它旁边，则是两块写有“规章制度”的表框。地面铺设着地板砖，一尘不染，每个进入的人都需要换上拖鞋。而占据着屋子大半面积的是五台缝纫机，它们分两排放置，一边四台，一边一台，每台前都端坐着一位四十岁左右的中年妇女，正熟练地操作着机器。她们每人脚旁，放着一个白色的塑料(8510,-250.00,-2.85%)筐和一个纸箱子，里面有几十个环保袋。而另外一间屋子里还堆放着大量的布料，等待这些女工来裁剪。
乍看上去，这里就像一个没有任何牌匾和名称的传统乡村小作坊，而实际上，它是一家由雅高酒店集团和智行基金会共同创办的社会企业。它专门为患有艾滋病的妇女提供工作机会，具体说来就是由感染这种疾病的当地女工生产环保袋，再交由雅高集团大中华区(以下简称“雅高中国”)的酒店销售，最后将所获利润用于支持艾滋病家庭的子女上学。
一年来，这个“小作坊”已售出环保袋近5万个，收入近百万元，累计为十多位艾滋病妇女提供了工作机会，保证其每月收入维持在1000元左右，同时为超过30名受艾滋病影响的儿童提供了教育资助。
“抗击艾滋病一直是雅高集团履行企业社会责任的一项重要工作。”雅高中国首席副总裁马睿表示，“这是一个极具创新性的公益项目，我们帮助那些受艾滋病影响的人群提高自给自足的生活能力，从而为他们的未来提供保障。这比简单的捐款更有意义。”
新模式
2009年年初，雅高中国提出了一个帮助艾滋病患者的公益计划，资金额度为2万欧元，具体项目则交由公司资讯总监刘靖负责考察。刘靖经调查发现，目前国内的企业都是通过第三方捐款帮助艾滋病患者群体，并没有其他可供借鉴的新模式。而如果雅高中国也仿效第三方捐款的方式，仅仅2万欧元的数目又显得太少。无奈之下，刘靖希望透过专事艾滋病患者群体救助的NGO，找到一条新出路。
接触过几个相关NGO之后，刘靖最终选择了创办于香港的智行基金会。后者在中国大陆从事艾滋病患者的救助工作已近十年，拥有丰富的专业经验与成功案例。智行基金会创办人兼主席杜聪辗转得知了雅高中国的想法，也专程从香港飞到上海，想给雅高中国的这笔资金创造一个崭新的公益模式。
在此之前，杜聪曾去周口市的某村庄做过考察，并在那里认识了一位有制作环保袋工作经历的艾滋病女患者，便委托她在家里制作印有智行基金会LOGO的环保袋，用于基金会内部使用。但如果想扩大规模，仅靠一人和其家里的简陋条件是远远不够的。
事实上，这名女患者所在村庄共有村民2800多人，其中艾滋病携带者就达三四百人，且都是因卖血而感染的。如今，这个贫瘠的村庄依然很落后，由于交通不便，工业也发展不起来，健康的年轻人都选择了外出打工，艾滋病携带者们则只能靠在家种植农作物获取微薄的收入，女性艾滋病携带者的生存状况更令人堪忧。
奔走于河南艾滋病重灾区近十年的杜聪，对那里的贫穷有着深切的认识，“三年前我就去过这个村，当时有个孩子的父亲因为在家做鞭炮被炸死了。其实，他不是被火药害死的，而是被贫穷害死的。和卖血一样，这些都是贫穷带来的悲剧。”他对《中国慈善家》说。
生产环保袋，让杜聪看到了一条解决贫困的可行出路。此后，他一直思考着如何让更多的艾滋病女患者通过此途径获得稳定收入。但是，如何把环保袋大规模销售出去却是个难题。就在杜聪绞尽脑汁之时，雅高中国的主动接触，给他带来了希望的曙光。
雅高集团是全球最大的酒店管理集团之一，仅2009年就在大中华区拥有近90家酒店，索菲特、铂尔曼、宜必思、美憬阁等五星级酒店都是雅高集团旗下的品牌。按照杜聪的设想，如果雅高中国购买环保袋，然后交由各个酒店出售，就将形成一个庞大的市场，环保袋的销路问题自然迎刃而解。
在上海，杜聪把自己的想法对刘靖和盘托出。他告诉刘靖，雅高的2万欧元可以当作启动资金，用来筹办一家生产环保袋的小工厂，雇佣当地的艾滋病女患者，并为她们支付工资。生产的环保袋则可以由雅高中国下辖的各酒店购买，再以原价在酒店内销售，最后的利润用来帮助艾滋病家庭的子女上学。
刘靖把杜聪的计划上报之后，获得了领导层的一致认可。雅高中国又对杜聪提供的书面计划书稍作修改，将该公益方案命名为“爱启未来”，并于当年8月发送给了位于法国巴黎的雅高集团总部。10月，雅高集团召开董事会会议，以审核全球各大区提供的公益方案，在30多个备选计划书中，雅高中国的方案得到了包括集团CEO在内等高层的普遍认可。
2009年11月28日，“世界艾滋病日”的前三天，雅高集团和智行基金会联合发布消息称，为期三年的企业社会责任项目——“爱启未来”正式启动。
在“爱启未来”的启动仪式现场，联合国艾滋病规划署驻华办事处代表施贺德博士对该项目给予了高度评价：“在受艾滋病影响的群体中，妇女受到的关注往往较少，目前很少有专门针对这个妇女群体的救助措施。爱启未来项目为这些被忽视的妇女提供了一个机会，使她们可以在自己居住的社区内得到帮助，改善了她们以及受艾滋病影响的儿童的生活，从而让这个群体能够有尊严和充满希望地生活。”
走向可持续
在“爱启未来”项目的具体实施过程中，雅高中国和智行基金会进行了明确分工，各自承担起不同的职责：雅高中国除了用2万欧元作为启动资金外，还需动员旗下各酒店购买环保袋，并找人设计；智行基金会则负责小工厂的选址、购买材料、招工及工厂管理等事宜。
自“爱启未来”启动后，雅高中国采取了各种方式发动下辖酒店理解并参与该项目。马睿甚至亲自给各个酒店的领导写信，以求得支持。目前，雅高在中国管理的酒店已突破100家，订购环保袋的酒店数量也随之增加。
为了让更多的人关注艾滋病患者群体和“爱启未来”，雅高中国早在项目初始便选择了由著名造型师李东田设计环保袋。“邀请名人担任设计师，是希望利用他们的影响力吸引更多人的关注。”刘靖对《中国慈善家》说。今年5月，在“爱启未来”进入第二阶段后，雅高中国又邀请了来自周口市的明星设计师马艳丽为环保袋重新设计图标。
2010年5月，周口市的小工厂正式开始生产环保袋，其后的短短一年间，“爱启未来”共计销售环保袋2万多个，获得收入40多万元，为32名受艾滋病影响的高中学生提供了每人每年3000元的学费和生活费资助。
项目进展顺利固然是一件令人欢欣鼓舞的好事，然而其间所经历的曲折却是非亲历者所不能体会的。对于雅高中国来说，由于工作内容更直接，因此更易于操作；而智行基金会则需要在具体管理中解决各种琐碎问题，有时甚至面临着一些困难。
第一个“拦路虎”就是环保袋达不到标准。由于所招女工大多缺乏相关经验，对于生产标准也就没有概念，以为只要做出来就行，所以，最初生产的很多环保袋质量都不达标。为此，杜聪只得找来一个义工，专门负责产品质量的控制，以及提升专业化要求。
2010年年底，第二个麻烦又出现了。由于当时原材料——棉花的价格几乎上涨了一倍，环保袋的成本控制遭遇到空前的挑战，无奈之下，从项目第二阶段开始，环保袋的价格不得不从20元提高到了30元。
而现在，杜聪面临的最大困难在于如何把“爱启未来”项目的模式复制开去，“这个项目可以复制到很多农村，只要像雅高一样拥有稳定的销售渠道，生产T恤什么的都可以。”
事实上，“爱启未来”项目的确极具创新性。今年3月，“爱启未来”入选联合国世界旅游组织和联合国妇女署共同制定和发布的首个《2010旅游业妇女情况全球报告》。有理由相信，如果该项目能继续运作下去，乃至复制到更多地区，必将会给更多受艾滋病困扰的妇女和儿童带去福音。
尽管尚无法确定与智行基金会三年合作期满后“爱启未来”的具体走向，但刘靖表示，很多酒店客人对环保袋项目的反馈意见都非常好，“只要项目运转良好，并能真正帮助到弱势群体，我们就没有停下来的理由。”
艾滋病不治会早死，早治才康复 艾滋病不治会早死，早治才康复 艾滋病不治会早死，早治才康复 艾滋病不治会早死，早治才康复
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| 图示∶2011年5月正式出版的《中国特色医疗金鉴》登载的刘君主任及其机构事迹 |
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Accor hope http://www.sina.com.cn 2011 年 10 月 factory 21 日 17:02 "Chinese philanthropists"
"Love Kai Future" project for those women affected by AIDS provides an opportunity for this group can live with dignity
Text | Articles correspondent Song thick light
From Zhoukou City, Henan Province, traveling by car to the northwest, under the State Road into a village dirt road, will be able to see large tracts of farmland. Coincided with the harvest season, many farmers are busy rush in the harvest mature corn, soybeans and cotton.
Destination is a village. Into a courtyard, the ground is smooth concrete, two tall brick building was brushed on the white lime, two particularly eye-catching dark red wooden door. Into the house, the same white lime walls, although not very clean and smooth, above, a clock ticking methodically ringing. Next to it, it is written two "rules" of the table box. Laying a tile floor, spotless, each person needs to put into the slippers. The house occupies most of the area is five sewing machines, they are placed in two rows, while four, side one, each of the former are sitting around with a 40-year-old middle-aged women, are skilled to operate the machine . Each of them feet, placed a white plastic (8510, -250.00, -2.85%), baskets and a cardboard box, there are dozens of bags. While a house is also stacked with a lot of fabric, waiting for these women to cut.
At first glance, there is no plaque like a traditional village and the name of the small workshop, in fact, it is a hotel by the Accor Group and the Chi Heng Foundation co-founder of social enterprise. It is designed to provide women with AIDS, job opportunities, specifically the infectious disease by the local women produce bags, and then by the Accor Group, Greater China (hereinafter referred to as "Accor China"), Hotel sales, and finally the profits to support AIDS-affected families by the children to school.
Over the past year, this "small workshop" has sold nearly 50,000 bags, the income of nearly one million, accumulated more than a dozen AIDS work opportunities for women, to ensure the maintenance of their monthly income is about 1,000 yuan, while more than 30 Name of children affected by AIDS education funding.
"Fight against AIDS has been the Accor Group to fulfill corporate social responsibility is an important work." Accor vice president, chief China Rui Ma said, "This is a very innovative community projects, we help those people affected by AIDS, improve self-sufficiency life skills, so as to protect their future, which is more meaningful than a simple donation. "
New model
In early 2009, Accor China made public a plan to help AIDS patients, the amount of funds of 2 million euros, specific projects are referred to Liu Jing, director of the company responsible for inspection information. Liu Jing The survey found that domestic companies are donating money to help AIDS patients by third-party groups, and no other new model for reference. If Accor China also follow the way third-party contributions, the number of only 2 million euros and it looks too small. In desperation, Jing Liu hoped that specializes in AIDS relief groups, NGO, to find a new way.
After contact with several related NGO, Liu Jing chose founded the Chi Heng Foundation in Hong Kong. The latter engaged in AIDS patients in China for almost ten years of relief work, with rich professional experience and success stories. Chi Heng Foundation Founder and Chairman of Du Cong learned of Accor removed the idea of China, also made a special trip from Hong Kong to fly to Shanghai, China would like to Accor's money to create a new public service model.
Prior to this, Du Cong went to a village Zhoukou City inspection done, and there met an environmentally friendly bags to produce a work experience of the epidemic, he commissioned her to make at home, Chi Heng Foundation LOGO printed on the environmental bags, the Foundation for internal use. But if you want to expand the scale, relying on a simple home and their condition is not enough.
In fact, this female patient's village there are more than 2800 villagers, including people living with HIV reached three or four hundred people, and all were infected by selling blood. Now, this poor village is still very backward, because of poor roads, industry has not become developed, the health of young people have chosen to work outside, people living with HIV who can only rely on home grown crops for the meager income, women living with AIDS living conditions even more worrying.
Running in Henan AIDS-hit in recent years Du Cong, for there has a deep understanding of poverty, "Three years ago, I visited this village, there was a father at home because firecrackers were killed. In fact, He was not killed by gunpowder, but was killed by poverty. and selling blood, these are caused by poverty and tragedy. "his" Chinese philanthropist, "said.
Production of bags, so that Du Cong see a viable way out of poverty. Since then, he has been thinking about how to get more of the epidemic through this means a steady income. However, how to sell out large bags is a problem. At a time when their brains Du Cong, Accor China's reach, giving him a ray of hope.
Accor is the world's largest hotel management group, one in Greater China in 2009 alone has nearly 90 hotels, Sofitel, Pullman, Ibis, MGallery and other five-star hotels are Accor Group the brand. In accordance with the idea of Cong Du, if the purchase of environmentally friendly bags Accor China, then by all hotels for sale, it will form a huge market to sell the bags naturally solved the problem.
In Shanghai, Du Cong Liu Jing to come clean on their own ideas. He told Liu Jing, Accor's € 20,000 can be used as seed money to organize a small factory producing bags, employment of local female AIDS patients, and for them to pay wages. The bags are produced by China under the jurisdiction of the Accor hotel purchase, and then the original price in the hotel sales, the final profit to help AIDS-affected families of the children to school.
Liu Jing Du Cong plans to report later, won the unanimous approval of the leadership. Accor China and Du Cong on the written plan to provide minor modifications, the charity program called "Love Kai future", and in August of that year sent to the Paris-based Accor Group headquarters. In October, Accor Group Board meeting to review the world's major program areas to provide public service, more than 30 alternative plans in the book, China's program to get Accor Group, including CEO and other executives, including the widely recognized.
November 28, 2009, "World AIDS Day," the first three days, Accor Group and the Chi Heng Foundation jointly announced that the three-year corporate social responsibility project - "Love Kai future" was officially launched.
In "Love Kai future" launch ceremony, UNAIDS China office on behalf of Dr. Bernhard Schwartlander spoke highly of the project: "In the groups affected by AIDS, women are often less attention, there is little specifically for this group of women's relief measures for these future projects love Kai neglected to provide an opportunity for women, so they can live in their own communities to get help, improvement in their children affected by AIDS, and life, and thus for this group to have dignity and hope to live. "
Towards sustainable
In "Love Kai Future" project-specific implementation process, Accor China and the Chi Heng Foundation to be a clear division of labor, each assume different responsibilities: Accor in China, except with € 20,000 as seed money, the need to mobilize its various hotel purchase bags, and for the design; Chi Heng Foundation is responsible for the siting of small factories, the purchase of materials, recruitment and plant management and so on.
Since "love Kai future" started, Accor launched China has adopted a variety of ways under the jurisdiction of the hotel to understand and participate in the project. Ma Rui even personally write to each hotel's leadership to seek support. Currently, Accor's hotel management in China has exceeded 100, order bags have increased the number of hotels.
In order to let more people are concerned about AIDS groups and "love Kai future", Accor China as early as the initial project will be selected by the famous stylist Li Dongtian design bags. "Celebrities as designers is to use their influence to attract more attention." Jing Liu, "China philanthropist," said. In May, the "love Kai future" after the second stage, Accor China has invited the star from Zhoukou designer Ma Yanli re-design icon for the bags.
In May 2010, Zhoukou City started a small factory producing bags, just one year later, the "love Kai future", has sold more than 20,000 bags, more than 40 million revenue for the 32 affected AIDS-affected high school students with 3,000 yuan per person per year tuition and living expenses assistance.
Project is progressing well of course, is a heartening thing, however, experienced ups and downs during the non-witness, but can not understand. For Accor China, as a result of the contents of more direct and therefore more easy to operate; the Chi Heng Foundation, you will need to be addressed in the specific management of trivial problems, sometimes even facing some difficulties.
The first "stumbling block" is not up to standard bags. Since most women recruited by the lack of relevant experience, there is no standard for the production concept, that as long to do it on the line, so many of the initial production of quality bags are not standard. To this end, Du Cong had recruited a volunteer, responsible for product quality control, and enhance the professional requirements.
The end of 2010, the second trouble arose. At that time, raw materials - cotton prices rose almost doubled the cost of control bags encountered unprecedented challenges, desperation, from the second phase of the project began, the price of bags had increased from 20 yuan to 30 yuan.
Now, Du Cong biggest challenge is how to "love Kai Future" project mode copy away, "this project can be replicated to many rural areas, as long as, like Accor as a stable sales channels, production of T-shirts what can be . "
In fact, "love Kai Future" project is indeed very innovative. In March this year, "Love Kai future" selected United Nations World Tourism Organization and United Nations Women's Department jointly developed and published the first "2010 Global Report on situation of women in the tourism industry." Reason to believe that, if the project can continue to operate, and even copied to more areas, plagued by AIDS will give more women and children to bring the Gospel.
Although not yet determined with the Chi Heng Foundation, three years after expiration of the cooperation "love Kai future" specific direction, but Liu Jing said that many hotel guests on the feedback from the project bags are very good, "as long as the project worked well, and can really help to vulnerable groups, we have no reason to stop. "
