一、使用灯光，尽可能使小摊位“耀眼”起来。大部分展览中心提供参展商天花板聚光灯，否则可租用便携式照明系统。根据产业调查，照明可将展览品认识度提高30％—50％。
二、成立主题式展览摊位。大企业通常是采用传统方式展览，并且依赖大规模场地，所以小企业应该以新颖的设计来凸显自己的小摊位。
三、依摊位大小选择合适的展示用品及参展产品，以免过度拥挤或稀松。
四、善于利用组合式展览用具，避免使用看似低廉的桌椅，应该给人“小而精”的感觉，把摊位装潢得有品有味。
五、使用少量且较大的图片，创造出强烈的视觉效果。太过密集或太小的图片皆不易读取，同时，限制文字的使用。而且要将图片放在视线以上，图片应在自壁板36英寸以上的地方开始放置。
六、摊位装饰使用大胆抢眼的颜色。这样从较远距离即可凸显出来，避免易融入背景的中性颜色。
七、成立完整服务式展览摊位，热情接待来到摊位的参观者，对他们有问必答。而将手册、传单、赠品和样品摆放在桌上任参观者自己索取而不主动询问，不但无法实现商家与观众的互动，也非参展的目的。
Exhibitors remarkable how small stalls
Choose the field suitable to be an important part in a plan participating in the exhibition. But because of the limitations of enterprise‘s one‘s own scale, fund ability participating in the exhibition,etc., can only often buy the small stand. A lot of people think, should think noticeably it is not an easy thing in the small stand, actually this is not so, so long as rational arrangement, the little stand can attract the audience‘s sight too. First, use the light, make the small stand getting " dazzling " as much as possible. Most exhibitions centre offers a spotlight of the ceiling to the exhibiter, otherwise can rent the portable lighting system. Investigate, the illumination can realize 30%-50% of one degree of improvement of the item on display according to the industry. Second, establish the theme type exhibition stand. The big enterprise usually adopts the traditional way exhibition, and rely on the extensive field, so should the prominent small one‘s own stand has come by the novel design in the small enterprise. Third, choose show articles suitable and products participating in the exhibition bigly or smallly in accordance with the stand, in case that overcrowding or lax. Fourth, good at utilizing the sectional exhibition apparatus, avoid using the seemingly cheap desk chair, should give people " little precise " feeling, afford to mount stand. Fifth, use a small amount of and bigger picture, create the strong visual effect. Or little picture all difficult to read too, meanwhile, use to restrain from characters. And should pursue Slice place sight on to be above, picture should until panel 36 more than place begin to be put since. Sixth, use the color of robbing the eyes ornamentally boldly in the stand. Avoid the apt neutral color of incorporating the background from coming out prominently remotely like this. Seventh, establish intact service exhibition stand, receive, come visitor of stand warmly, answer all the questions to them. And put and take up an official post in the desk to visitors and ask for without inquiring the manual, leaflet, gift and sample voluntarily, not only unable to realize the interdynamic between trade company and audience, but also the purpose in exhibition.
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