Coach not only dared to challenge the speed of the popular industry rules to define a lifestyle more in line with consumer shipments of speed, channel strategy, Coach Ergo handbags coffeeblack Coach also challenge the industry's most sensitive nerve, also formed a unique channel structure.

Coach of the direct sales stores location is very harsh, must be more than one million passenger traffic, high visibility street corner, and store area to 150 square meters. It will always choose famous store in Europe to gather, so one of these top brands to share passenger, on the other hand in shaping the minds of consumers is also easy to Coach and the same level of luxury brands in Europe a century impression. For example, in Japan, Coach of the store is always located at the top next to luxury LV, Coach's expansion pace closely followed basically the LV, LV stores in each side.Similarly, newly opened on Nanjing Road in Shanghai flagship store, also located at the intersection of two busy streets intersection, opposite the LV, respectively, COACH POPPY SIGNATURE SATEEN JAZZY HOBO 15319 handbags black and the forthcoming opening of the Hermes.

In order to enable consumers to access and, Coach did not stick to luxury brands are in the city central business district, but according to different consumers for different channel strategy. In recent years, Coach on the one hand at full speed in the major cities bustling commercial center opens flagship store, on the other hand, also in a big way to expand the brand discount stores. Many luxury brands are worried about damaging the brand image of discount stores, Coach so "bold" to "kill each other" because Coach in the consumer survey found that two channels of the customer base actually quite different: the urban store service is aged about 35 years old unmarried or newly married women, who love fashionable dress, willing to spend more money bags;  Coach New Style Bags and discount stores where consumers are mostly aged over 45 years old, married professional women they just want to buy cheaper price excellent value for money handbags, as the basic components workplace.

Even better, in order not to damage the image of Coach, in fact, sold at discount stores where the product is not store in the off season for the section down, but specifically to the production style discount stores, COACH PARKER OP ART CONVERTIBLE HIPPIE 13420 or some old style , so that different channels in the main different product lines and will not cause channel conflict, but a substantial contribution to Coach cash flow.